Madform MAD Freeze Cream

MAD Freeze Cold Gel has a base of isopropyl alcohol, menthol,camphor and Yerba Mate (llex paraguayensis) which create a powerful cold effect. The use of cold in medicine is known as cryotherapy or ice pack therapy.

It is often used in first aid to treat contusions, traumas or other injuries. This is because it decreases the activity of within cells reduces oxygen demand within the muscles.

MAD Freeze Cold Gel also causes a process called vasoconstriction. Vasoconstriction makes the blood vessels more narrow and reduces the movement of liquids within the muscles.

This helps to slow down the appearance of swelling and bruising. It is for this reason that ice is often applied to injuries during first aid.

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