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Mavic was founded in 1989 and since that day it has produced top quality wheel and cycling components. Born in French Alps, working stuff of Mavic has an amazing opportunity to test the quality of brand in best mountainous surrounding. All products are designed and created in Annecy, the Design Centre of the brand. Mavic, driven by pure passion for biking is one of the most innovative brands in the market and often assists cyclists during races. In 1983, the first Mavic wheel was marketed and in 1985 the company expanded its activities to mountain bike and started to assist the Paris-Gao-Dakar. Since the beginning, Mavic has kept innovating to design technologically-advanced products to improve your performance.